How do you grow from being a firm of one, five, 15 and beyond?
- Take the leap and just hire that first person.
- Consider a part-time contract arrangement to start.
- Get an intern. Esp. from local college creative departments.
- If you can’t imagine having dinner with them, they’re not a good fit.
Taking the leap to being a firm is easier said than done.
The popping of the economic bubble popping was good in ways. It propelled people were left in the firms, i.e. those not riffed or terminated, into positions of greater responsibility and/or authority.
For Patrick Sheridan, becoming an expert in his field was not a conscious decision. Writing a book really propelled his career and he had lots of great mentors in 20’s to help him achieve in 30’s +.
Questions from the audience
Q: What percentage of time should be devoted to garnering new sales? A: about 50%
Q: Should you go into business with your friends? A: Yes and no. Must be able to have dinner with them and must be able to have a very high level of trust. i.e. You should be able to trust your kids in their care.
Q: Recommendation on lawyers? A: Usually can get 30-45 minutes free with any attorney. Make sure to get a lawyer who specializes in small business. Same goes for accountants.
Google Ad Word and LinkedIn should be utilized. Don’t underestimate the power of engagement, even through social media although face-to-face is still best. MeetUp is also a great resources for meeting like-minded professionals.
In the end, know your value and position first before you go out and try to sell it to the world.
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